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Marketing Slangs & Jargons – Business English (ESL) Lesson

In this video lesson Ceema brings out slangs and Jargons used in the marketing field. Listed below are some slangs explained in the video above.

Skyrocket :

To go up suddenly (said of prices, sales, etc.)

Example : Our product sales skyrocketed after placing just one ad on the local television . Last week we sold one hundred computers and this week we sold three hundred!

Explanation : Our sales went up suddenly after placing just one ad on the local television. Last week we sold one hundred computers and this week we sold three hundred!

Demographics : 

The characteristics of people in a certain group (such as their age, sex, income, education, location, etc.) used to determine where a product should be advertised.

Example  : It wouldn’t make sense to advertise our skin care products on television on Saturday morning. Those demographics are children who, obviously, don’t have money and don’t think about getting wrinkles!

Explanation : It wouldn’t make sense to advertise our skin care products on television on Saturday morning. The types of people in that group are children who, obviously, don’t have money and don’t think about getting wrinkles!

Tie-up :

A mutually beneficial promotion with another company.

Example : We could publicize our new amusement park by doing a tie-in with all the supermarkets. We could have them give out a discount coupon for our park with each purchase. That way, the market can give something away for free and we’ll get good publicity. Everyone wins!

Explanation : We could publicize our new amusement park by doing a mutually beneficial promotion with all the supermarkets. We could have them give out a discount coupon for our park with each purchase. That way, the market can give something away for free and we’ll get good publicity. Everyone wins!

Stuffer :

A promotional flyer that is “stuffed” into an envelope or package along with other items.

Example : The best and cheapest way to publicize our new books is to put a stuffer into each package that we send out. That way, when customers get the books they ordered, they’ll be able to see our new products right away.

Explanation : The best and cheapest way to publicize our new books is to put a promotional flyer into each package that we send out. That way, when customers get the books they ordered, they’ll be able to see our new products right away.

 Rebate :  

A partial refund offered when purchasing a product.

Example : After I bought my computer, I got a rebate in the mail from the manufacturer for a hundred dollars. It was a great deal!

Explanation  : After I bought my computer, I got a partial refund in the mail from the manufacturer for a hundred dollars. It was a great deal!

Elite customer :  

A name given to a frequent, high-spending customer who is offered special discounts and shopping opportunities (such as shopping at special times, advance notice about sales, etc.)

Example : As a Elite customer, I’m able to offer you a discount on your purchase and a free gift.

Explanation : As a previous, now special customer, I’m able to offer you a discount on your purchase and a free gift.

Cash cow :  

A product (or project) that generates a continuous flow of money.

 Example : This diet book we’ve been publishing is a cash cow. It’s been selling well for twenty years!

 Explanation : This diet book we’ve been publishing is a continuous money-making product. It’s been selling well for twenty years!

Cutting edge :  

The most technologically advanced.

Example : This car is cutting edge! It accepts voice commands to control the windows, the radio, the mirrors and even the air conditioning!

Explanation  : This car is the most technologically advanced! It accepts voice commands to control the windows, the radio, the mirrors and even the air conditioning!

Launch a product :

To introduce and supply a product to stores

Example : Yesterday, we launched our new computers and we’ve already sold over a million of them!

Explanation : Yesterday, we introduced and supplied to stores our new computers and we’ve already sold over a million of them!

Line :  

Products that are related to each other or within the same category.

Example : The new hardware store on the corner has a great line of power tools.

Explanation : The new hardware store on the corner has a great group of related power tools.

Marketing blitz :

(from German, blitz, meaning “a fast attack”) an aggressive publicity campaign.

Example : In order to sell our gift items in time for the holidays, we need to begin our marketing blitz next week.

 Explanation : In order to sell our gift items in time for the holidays, we need to begin our aggressive publicity campaign next week.

Hype :  

Excessive publicity and exaggerated claims about a product.

Example : Did you hear all the hype about the new television set that has a three-dimensional picture that you can actually see from all sides?

Explanation : Did you hear all the excessive publicity and exaggerated claims about the new television set that has a three-dimensional picture that you can actually see from all sides?

Hook :

A marketing idea that attracts or “hooks” a potential buyer, an enticement.

Example : The perfect hook for our new toy is that it’s safe enough for a baby and fun enough for an adult!

Explanation : The perfect enticement for our new toy is that it’s safe enough for a baby and fun enough for an adult!

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